The Manage Your Property With Ease Podcast

SEO - Digital Marketing for Landlords with Brandon Leibowitz

What is the first thing that comes to mind when you think of SEO?

If you are running a business, you need to be visible.  One of the ways that you can accomplish that is by discovering how digital marketing and SEO can work for you.  In this episode, my guest Brandon Leibowitz breaks down what landlords need to know about using digital marketing as an asset to your business. 

Brandon Leibowitz has been involved with digital marketing since 2007. He operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization strategies to attract more traffic, which converts into clients, sales, and leads.

Listen and learn:

• What is SEO?
• One simple thing that you can do right now to gain favor with the google algorithm
• Do you need to use ads to gain visibility online?

And much more... View the full show notes.

The Armchair Real Estate Millionaire with Michael Dominguez

If you have been in the real estate investing community for some time, I’m sure you have heard that you need to build a massive portfolio of properties to build wealth through real estate investing. What about this one? You can’t make a profit today in super-hot markets. This is not the case, and my guest, Michael Dominguez, explains why.

Michael Dominguez is the author of Armchair Real Estate Millionaire, is an award-winning sales representative, a member of the RE/MAX Hall of Fame, and the founder of Doors to Wealth Real Estate Group, a team of realtors educating people in investment real estate. After becoming a realtor in 2008, Michael bought his first investment property and added it to his portfolio for ten consecutive years.

Listen and learn:

• How investing in only a few properties can take you to millionaire status
• How do you know if you are purchasing the right properties to meet your investing goals
• How to be profitable while investing in super-hot markets

And much more... View the full show notes.

How to Get Tenants to Pay Rent on Time with Cindy Lee

Are your tenants consistently paying late?  Do you know the important role that psychology plays in collections?  

In this episode, I have a conversation with Cindy Lee about how landlords can ensure that they are paid rent on time each month. Managing rental collections can be one of the most challenging parts of your job as a landlord or property manager. Cindy will be sharing some of the most influential collections strategies that she uses in her day-to-day work with AR collections management.   

Cindy has been in the commercial collection industry for 25 years. Many of Cindy’s clients have been with her since the onset of her career, and some of those clients include Jones Lang Lasalle, Simon, Comcast/Xfinity, and Angie’s List, to name a few. One of Cindy’s specialties is working directly with property owners and property management companies, teaching them how to have the upper hand in dealing with tenants.

Listen and learn:

• Understanding the psychology behind an effective collection strategy
• The most effective strategy for cleaning up A/R for in possession tenants
• What is the difference between collections and sending an account to legal
• How much will it cost to send a tenant to collections?  
• Suggested lease language to collect fees

And much more... View the full show notes.

How to Rent-to-own Your Investment Property with Joe Rockey

Do you want to be a landlord that does not have to worry about tenant maintenance requests? Have you heard about becoming a rent-to-own investor?

In this episode, Joe Rockey shares what got him interested in becoming a rent-to-own investor and why you may be interested in this model.

Joe Rockey Jr. Joe has created a successful real estate career beginning in the immediate aftermath of the recession of 2009 and currently operates multiple rental, flip, rent-to-own, and networking companies. Additionally, Joe is the host of the Father and Joe podcast - where he focuses on how to return individuals to a place of faith in their lives.

Listen and learn:

• The fundamentals of the rent to own model
• The benefits of being a rent to own investor
• Fact vs. fiction regarding the rent to own process | Dispelling myths
• Easy tips to help you market your property and have it stand out

And much more... View the full show notes.
 

How to Create Winning Contractor Relationships with Maggie Perotin

How does customer service impact your work as a landlord?  How would you rate your relationship with your vendor partners?  One of the integral parts of a successful management plan is to have top-notch contractors provide service to your property and tenants.

In this episode, I have a conversation with Maggie Perotin to discuss best practices surrounding developing contractor relationships and the substantial impact this has on your management business. 

Maggie Perotin is a host of the Diamond Effect Podcast. Maggie has over 15 years of business experience in the Facility Management Industry and 13 years of coaching and leadership experience. In addition, she holds an Executive MBA from Jack Welch Management Institute; Maggie lives in the Toronto, Canada, area with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, and good food.

Listen and learn:

• How to develop a win win strategy with your vendor relationships.
• The process of finding vendors that will be there when you need them.
• How to stay calm when dealing with maintenance issues.
• How Maggie helped build a system of processes that saved her company a quarter of a million dollars.

And much more... View the full show notes.

What Landlords Need to Know About Fair Housing Part II

One of the first pieces of advice that I give to new landlords is that they should understand both fair housing guidelines and landlord-tenant laws. In this episode, I have a conversation with Mahalia “Mally” Dryden- Mason to discuss the critical issues that impact tenants and landlords related to fair housing. This conversation is timely as we celebrate fair housing month this April.  

Mahalia “Mally” Dryden Mason has been with DPOR for over 20 years and has advocated for fair and affordable housing for the people of Virginia. Mally believes that fair housing is deeper than guidelines that impact landlords and tenants but a human issue that impacts us all.  

Listen and learn:

• The difference between a reasonable modification vs. accommodation
• The most important question that you should ask before you evict a tenant
• A breakdown of the protected classes per federal guidelines and for Virginia property owners
• Potential penalties for Fair Housing violations
• Hear real-life case studies that have impacted landlords like you

And much more... View the full show notes.

What Landlords Need to Know About Fair Housing Part I

One of the first pieces of advice that I give to new landlords is that they should understand both fair housing guidelines and landlord-tenant laws. In this episode, I have a conversation with Mahalia “Mally” Dryden- Mason to discuss the critical issues that impact tenants and landlords related to fair housing. This conversation is timely as we celebrate fair housing month this April.

Mahalia “Mally” Dryden Mason has been with DPOR for over 20 years and has advocated for fair and affordable housing for the people of Virginia. Mally believes that fair housing is deeper than guidelines that impact landlords and tenants but a human issue that impacts us all.  
Listen and learn:

• The difference between a reasonable modification vs. accommodation
• The most important question that you should ask before you evict a tenant
• A breakdown of the protected classes per federal guidelines and for Virginia property owners
• Potential penalties for Fair Housing violations
• Hear real-life case studies that have impacted landlords like you

And much more… View the full show notes.

Service Animals vs. Support Animals with Anthony Russell

What is the difference between service animals vs. support animals, and why is this important to landlords? Unfortunately, there is so much misinformation out there related to this topic. Making an error in judgment here can translate into hefty fines for landlords.  

In this episode, I discuss with fellow Landlords and the author of Leadership for Landlords, Anthony Russell, to demystify and shut down false information that surrounds the public regarding this sensitive issue. In addition, Anthony shares his journey of working and training his service animal Iso. Use this information as a catalyst to deepen your knowledge on this topic. The information in this episode should not be considered legal advice. 

Anthony Russell is a former U.S. Army Sergeant, author, and investor. Anthony’s new book Leadership for Landlords - One U.S. Army Sergeant’s Secret to Land Leading is a book for people looking to start a small rental property business or currently running a rental property business. The book serves as a guide to being a true leader as a landlord by employing advanced, stern but empathetic military-style approaches and strategies. 

Listen and learn:

• The difference between a service animal and a support animal
• Best practice for handling a request for a service animal and what you should expect to receive from a tenant to support the request
• First-hand insight into the training process for a service animal

And much more… View the full show notes.

Have you created your 2022 property budgets? No? Here is a Budget Template to help you get started. 

How to set your property manager up for success - Managing the property manager

Over the years, I have heard so many people say that they can’t find a good property manager.  A real estate agent recently mentioned to me that she has clients ask her if she knows any good property managers, and her response is, “No, because they all suck!”  I know this is not true in the property management industry for twenty years.  I then started thinking about the disconnect between the property owner and the property manager and what advice I could lend to support working more effectively with a property manager.  

In this episode I share:

• Mistakes that landlords make during the vetting process
• Why setting the foundation with your property manager is crucial and how you can accomplish this early in the relationship
• The importance of having a check-in process with your property manager and your property

View the full show notes.

Have you created your 2022 property budgets? No? Here is a Budget Template to help you get started. 

Let me know what you think of the show. Leave a review and send me a screenshot, and I will send you a $5 amazon gift card. One per person. Good through March 2022. 

How new landlords can be best prepared for the tax season with Donna Mitchell

With tax laws constantly changing, it’s hard to stay on top of the requirements. But, as a landlord and business owner, you need to be in the know and understand the basics, so you keep more of your dollars in your pocket. In this episode, I have a conversation with Donna Mitchell to discuss how landlords can be best prepared for tax season.  

Donna Mitchell is the largest Liberty Tax franchise owner in Hampton Roads with six locations and the top five franchises with longevity. Donna is one of two African Americans owning multiple units within the franchise. Donna still loves and feels blessed to work with clients after being in the industry for 22 years and owning a franchise for 17 years. Donna enjoys watching her clients evolve and feels pride as she watches them arrive at the first destination to the point where their dreams become a reality. "Although these are challenging times, they also present the most significant opportunities if you have the vision, and your business is in order."  

Listen and learn:

• How often should you be speaking with your tax professional?
• The best processes for tracking business expenses
• The #1 concern that landlords have during tax time
• Business expenses that are commonly overlooked
• Are there tax breaks for renting to low-income families?
• Are there COVID 19 deductions that landlords can take advantage of?

And much more... View the full show notes.

Have you created your 2022 property budgets? No? Here is a Budget Template to help you get started. 

Let me know what you think of the show.  Leave a review and send me a screenshot, and I will send you a $5 amazon gift card.  One per person. Good through March 2022.